Alanna Gold: Selling Sunset Star & Pioneer Town Owner?
Is Alanna Gold, the newest face on Netflix's Selling Sunset, more than just another pretty face in the cutthroat world of luxury real estate? With her entry into Season 8, the Canadian realtor, and now a cast member, is certainly making waves, not just for her sales, but for her unique approach and the unconventional ventures she shares with her husband.
Gold, a newcomer to the Oppenheim Group, isnt your typical reality TV personality. Having previously worked at the Westside Estate Agency before making her way to the Oppenheim Group in November 2023, she brings a certain poise and seriousness to the often-dramatic atmosphere of the show. Beyond the listings and the glamorous lifestyle, however, lies a story of ambition, opportunity, and a rather surprising investment in the California desert.
| Category | Details |
|---|---|
| Full Name | Alanna Gold |
| Age | 32 years old |
| Profession | Real Estate Agent, Television Personality |
| Current Employer | The Oppenheim Group |
| Husband | Adam Gold |
| Significant Investments | Pioneertown, CA (with husband Adam Gold) |
| Previous Employment | Westside Estate Agency (September 2021 - November 2023) |
| Debut on Selling Sunset | Season 8 |
| Nationality | Canadian |
| Background | Modeling, Luxury Real Estate |
| Other Details | Owns a stake in Pioneertown Land Company |
| Marital Status | Married (2022) |
| Adam Gold's Profession | Marketing, Managing Director for New Members Club Living Room |
For more information, you can visit Netflix TUDUM, which provides additional insights into her life and career.
Alanna Gold's journey into the world of luxury real estate is an interesting one. In an interview with Today.com, she shared her path to working in the competitive Southern California market. Starting from a small Canadian town, Gold's career trajectory is a testament to her drive and adaptability. Her background, including experience in modeling, provided a foundation that translated well into the aesthetics-driven world of high-end real estate.
Season 8 of Selling Sunset, which premiered on Netflix on September 6th, showcases Gold navigating the challenges of the Oppenheim Group. Amidst the existing dynamics of the cast, including departures of some familiar faces, Gold carves her own space, bringing a fresh perspective to the show. Her serious demeanor, as noted by many, offers a contrast to some of the more flamboyant personalities, and suggests a grounded approach to her profession.
The reality show itself highlights the glamorous, and often dramatic, lives of real estate agents in Los Angeles, but Gold's story has a particularly unique element. The couple's purchase of Pioneertown, a historic desert town near Joshua Tree National Park, immediately sets her apart. As viewers of Selling Sunset will soon learn, Gold and her husband, Adam Gold, own a significant portion of this town, injecting a whole new level of interest into her life story.
Adam Gold, Alanna's husband, plays a significant role in her life and career. He works in marketing and is the managing director for the New Members Club Living Room. Their collaboration extends beyond their individual professions to their shared investment in Pioneertown. The couple's partnership and mutual support are central to Alannas narrative, especially as she embarks on this new chapter in her career.
Gold has acknowledged the importance of her husband and family in her journey. In August 2024, she posted on Instagram with a trailer for the Netflix series. She gives credit to her husband, Adam Gold, and her family for their unwavering support. Her marriage to Adam Gold, solidified in 2022, underscores her personal and professional foundation.
Pioneertown, the California desert town that Gold and her husband invested in, is more than just a quirky purchase; it's a piece of history. Founded in the 1940s as a live-in Old West movie set, the town continues to attract visitors with its unique atmosphere. Golds investment in Pioneertown underscores an interest in preservation and a penchant for unusual real estate opportunities. While the extent of their ownership was initially presented in a certain light, it is noted that Gold owns a stake in the Pioneertown Land Company, which holds seven parcels in the town.
Gold's arrival on Selling Sunset has sparked interest and, inevitably, scrutiny. Her claim of owning Pioneertown, as presented on the show, has generated some backlash from the town's residents. This highlights the challenges and complexities of navigating a public image while managing significant, albeit unconventional, investments. The incident underscores the importance of transparency, especially in a reality television context.
Alanna's career in real estate began with Westside Estate Agency in September 2021, where she worked for two years before moving to the Oppenheim Group in November 2023. This transition highlights a strategic approach to her career. The move to the Oppenheim Group suggests an ambition to work with a more established and recognizable luxury real estate brand.
In season 8, Golds ability to secure and sell properties is under the spotlight. The show will explore whether she can successfully list and sell properties in the competitive Los Angeles market. For instance, Golds pursuit of a Manhattan listing is documented, showing her dealing with challenges inherent in the field. Brett Oppenheim offering her a Hollywood listing provides a new opportunity to demonstrate her skills. This provides viewers with a glimpse into the pressure and determination of a luxury real estate agent.
Golds personality also contributes to the show's narrative. Even though some, such as Bre Tiesi, might view her as somewhat understated (vanilla), Golds quiet confidence and focus on getting things done distinguish her from other cast members. Her ability to handle the pressures of the industry, coupled with her unique portfolio, has already set her apart.
In addition to her role as a realtor and television personality, Alanna Gold is also opening up about her unique personal real estate portfolio. Her willingness to share this side of her life suggests an intent to showcase the various facets of her life and the investment strategies that fuel her professional ambitions.
Season 8 of Selling Sunset promises to follow Alanna Gold's journey. The sun is always shining in Los Angeles, but the shows producers have hinted that storms are brewing in the luxury offices. This foreshadows a season filled with personal drama, professional competition, and the challenges of luxury real estate.
In essence, Alanna Gold is more than a new face on reality TV. She is a driven businesswoman, a wife, and an investor, all wrapped up in the glamorous, often unpredictable, world of luxury real estate. Whether she's navigating the complexities of the Oppenheim Group, dealing with the fallout from her Pioneertown investment, or simply trying to sell multi-million-dollar properties, Alanna Gold is undoubtedly one to watch.
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